Wednesday, 18th April 2007 at 7:02 pm

Bicycling Magazine goes tabloid

Once upon a time, Bicycling Magazine was an upstanding publication of unquestionable moral virtue. Then along came Ryan Lipkin Scott, moderately successful London-based self help guru (Bob Skinstad amongst his clients), who somehow talked Touchline Media into making him marketing manager of their bicycling publication. Sadly, it’s been downhill from there…

…as the above picture illustrates. Feverpitcher ed Dan Nicholl (me) was hard at work throughout the Absa Cape Epic, microphone in hand, cheering on riders, commentating on the race, and hosting every evening’s function. And yet despite eight days of honest labour, Lipkin Scott has spent a great deal of time photo-shopping an image to suggest I may have been asleep on the job. Shameful.

Still, he’ll have to sleep with himself; in the mean time, his dastardly publication has come up with some extremely impressive coverage of the world’s finest mountain bike stage race. Check out the latest edition for a complete run-through of eight unforgettable days through some of the Cape’s more unforgiving terrain. But if you see a chiselled MC looking a little dozy, know it’s merely Lipkin Scott having put his computer to good use.